Next-Gen Student Healthcare: Simplified & Streamlined
Spearheaded the comprehensive redesign of the UHCSR Healthcare Insurance App at ASU. Increased daily active users, app retention rates, and task completion rates, by 30% compared to the previous MVP.
2024
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CASE STUDY - Enhancing UX of Mayo Clinic Website
Led the redesign of Mayo Clinic website to transform the digital journey for users seeking medical information and services. From streamlining navigation to enhancing accessibility features. Reduced average user appointment schedule-time (-20%).
2023
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VOD Android App UI Design
Led UX research, UX design, and UI design for a visually captivating video-on-demand (VOD) platform app, DemoVoD.
Boosted DemoVoD's competitiveness in the VOD market by ensuring the final product met user needs and expectations while standing out aesthetically and functionally from competitors.
2023
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Mymochi Website UI Redesign
Led the redesign of MyMochi.com, a premier mochi brand website. By incorporating user-centric design principles and keeping end-users in mind - noted a 25% increase in average session duration and a 20% reduction in bounce rate, indicating improved user engagement and satisfaction.
2023
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ASU Canvas Redesign UX Project
Led the redesign of ASU Canvas website. Reduced error rates by 40% and average time spent on key tasks by 25%, leading to a smoother user experience
2023
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